How Videos Increase Consumer Trust
Having happy customers is only the beginning of building trust. It’s a promise to provide excellent service and meet the customer’s demands throughout time. Here are five examples of how you may utilize video to win over customers and keep them coming back.
You Should Use Video To Tell Your Brand’s Narrative
Specific videos in your marketing campaign are called cornerstone videos. They lay the groundwork for your brand’s personality, tone, and objectives by explaining your brand’s backstory.
What follows are some suggestions for making narrative videos:
- Inform your consumer of what they may anticipate. Most narrative videos don’t promote any particular goods or services. Instead, they inform consumers on the benefits they might anticipate from doing business with you.
- Construct a backstory for your company. Customers aren’t interested in a dry rundown of the company’s history. They need to know the company’s backstory, including how it started, how it expanded, and any challenges it encountered. Together, they make for an engaging, interesting, and memorable brand narrative.
- Just like a new employee, your clients and partners need to be introduced. Storytelling films might incorporate information about your staff and customers — your business’s environment and its influence on the neighborhood.
Storytelling videos will influence your other advertising messaging, building a foundation of vital, timeless material you can utilize across your brand’s marketing efforts.
Customer Testimonial Videos Build Trust
By interacting with one another, consumers inevitably learn to trust one another. Because of this, advertising strategies such as word-of-mouth and third-party review sites are highly efficient.
A customer’s next thought after learning about your company is likely to be one of curiosity about how others see it.
In order to demonstrate that your consumers trust your organization, video testimonials are a powerful tool. The following components make to a solid video review by a satisfied customer:
Describe what the issue was to start with. To get started, the client should describe the issue they’re having.
- Do not be shy about letting others know how much the company meant to you. The consumer should elaborate on the company’s efforts to resolve the issue.
- The answer must be shown. In closing, they should express how they feel about the company and emphasize the final results of the product or solution. People might talk about the benefits of working with the company, the relationship between them, or the unique qualities of the product or service.
- An effective customer endorsement must come out as genuine and unscripted at all times. Customer feedback is required, and those consumers must be experiencing genuine issues.
- Get in touch with your most loyal customers and ask them to record a video testimonial for you. They will be your most effective supporters, and they might even form the backbone of a brand advocacy initiative in the future.
Directly Interact With Your Consumers Through Video
This video thing shouldn’t be all one way traffic. The more your clients interact with and enjoy your movies, the more familiar and trustworthy you’ll become in their eyes. If you deliver movies without providing any context or interaction, your clients may feel disengaged.
If you want more people to see your videos, try these strategies:
- Take a video camera and answer some questions. Follow up with a video answering consumer concerns and comments. Respond to comments with answers and edits as necessary. An answer like this makes viewers feel like they’re part of your video community.
- Make the switch to using real-time video. Video chats in real time are a great way to connect with your viewers. In many cases, including Facebook Live Q&As, viewers can remark and reply in real time as you record.
- Consider holding Q&A sessions or showcasing your typical activities via live video to engage with clients. Create movies that either explain what you do or give them a glimpse at how your business operates.
- Never ignore feedback. There are usually discussion sections beneath uploaded videos on most sites. The way you handle feedback reflects on you as a person and on your expertise in the field.
- Easily communicate visual content by means of direct sharing. Post relevant videos on social media and post them when clients have queries about your items. In order to reach a wider audience, video sharing is a great tool.
- Please comment on other videos. If competitors create videos promoting your products, you should weigh in with your own pitch. Never become defensive or take criticism to heart.
- How you handle criticism, though, will greatly influence how others view you.
- Consistently engage in conversation. Avoid uploading movies just to forget about them afterwards. Maintain constant communication and content delivery with your followers. Your audience will get fonder of your business the more they engage with it.
- Customers will talk favorably about your company because of the pleasant associations they have with it in their minds.
Video Promotes Your Business
Highlights from the industry are a great method to prove your competence. Here are a few suggestions for creating effective highlight reels.
- Collaborate with competing businesses. Collaborate with companies that are not direct competitors in order to showcase their goods and learn more about their operations.
- By doing so, you’re providing your audience with more material and shedding light on items and services they’re likely to be interested in.
- Making movies that include notable figures in your sector is also a great way to network with potential business partners. Exchange films with a group of companies who believe in what you’re doing and help expand your reach.
- Make videos discussing recent developments. Bring to light the evolving state of the industry, including the most recent trends, the newest product styles, and the most cutting-edge technological developments.
- One great place to find material for this style of film is during a convention. Live recordings from a conference are one way to document the event and share interesting insights afterwards.
- Share a video of yourself giving a talk at a conference if you do so. As you build trust and reputation in the business, you’ll be able to share important news and insights with your audience.
- Consult with brand advocates via conducting interviews. Brand ambassadors are impartial third parties who are experts in your field and your products.
- Make contact and inquire about their experience with your products and the factors that make your company stand out. Customers’ trust may be earned and new perspectives can be gained by conducting interviews with brand ambassadors.
Be Genuine In Video Marketing
Your video marketing effort, above all else, ought to be genuine. Clients can see through slick marketing pitches and won’t respond as favorably as they would to something that seems more genuine.
Following are some suggestions for adding credibility to your video content.
- Put your business out there, flaws and all. You may portray what truly happens behind the scenes if you use genuine people (customers and workers) instead of actors.
- As long as they believe the organization is being trustworthy, customers are typically prepared to overlook a few minor mistakes.
- Think about what they want and need. In the world of video marketing, there is such a thing as being too clever. Instead than trying to trick people into buying, focus on providing for their needs and wants instead.
- Taking this tack will lend authenticity to your films and allow you to more effectively connect with your target demographic.
- Focus groups are a great tool for checking your authenticity. When you put forth extra effort to appear genuine, you risk coming off as fake.
- Put your films through the paces by showing them to a select few people to check if anything seems forced or fake. Customers’ reactions to your films may be gauged with the use of focus groups.
Video Marketing Mistakes to Avoid
Since video is such a potent medium, it’s important to master it. Don’t make these common errors in your video marketing strategy.
Make videos with a purpose
Your video marketing strategy as a whole should have an objective, and each individual film should have one as well. Plan out how many videos you want to make and what they will be about for each goal.
Consider making movies covering the following subjects to aid in the trust-building phase of the customer journey:
- How and why the business was established
- Core beliefs of the company
- Details on how the business operates secretly
- Praise from satisfied clients
- Promotional Films for the Business World
- Tutorial videos addressing frequently asked topics
Use on-screen footage of the company’s owners, managers, and other important personnel to establish credibility.
Don’t make videos until you’ve determined who you want to see them.
If you’ve been in business for a time, you should have a solid grasp of who you’re serving as customers. But if you’re just starting out, you should learn more about your target demographic.
For instance, you shouldn’t bother making films on the basics if your target audience is comprised of experts in the field of your product category. Make explanation videos if your target audience consists mostly of first-time viewers. The demands of various segments of your target audience may be met by producing video series tailored to each character.
Check at the video content of your main rivals to get a sense of the kinds of things that could interest your audience. In addition, have consumers send in any issues they’re having or questions they have so you may answer them in videos.
Video marketing isn’t simply about spreading the word about your company or its products. Trust and closeness are the cornerstones of every lasting relationship. If you run a video marketing campaign properly, you can connect with your target audience and earn their trust over time.