How to Choose Between Interview or Voice Over for Your Next Video
Sometimes it’s easy to choose what narration style will best suit your video. For example, if you are filming a testimonial you would want to use an interview, while training videos on the other hand would require voice over. But the answer is not always so obvious, and it’s not always one over the other. Some videos can use both and others require none, they just rely on text alone. For when the answer is not so obvious, here are some “food for thought” questions you can ask yourself to see which option works best for your next video!
Do you need someone people can relate to? Studies show that 91.7% of ads featuring a person’s face attracted more attention than those without. People tend to take social cues by reading another person’s emotions through their facial expressions. Since we were born we have been looking for that human connection.
Is there an important person that needs to be interviewed for your video? Sometimes it’s who’s saying it that matters as much as what’s being said. A con of doing an interview, is you never have full control over an interviewee, they may have issues once a camera is in front of them. This is where voice over and other visuals may swoop in and help save the video.
Do you quickly and efficiently need to deliver a complex message? If you know exactly what you want said and how you want it said, a voiceover is the perfect option. The feel, how they pace themselves can convey the point you want exactly how you want it. This then leaves room for visuals, which studies show that when an image is added to a piece of content understanding goes up from 70% to 95%. So not only are you grabbing people’s attention visually but also feeding them the narrative you want through words.
At the end of the day, this choice is between you and the production team you hire. Which is why you want to find a production team that will hear your story and take your business to the next level. If you need guidance on what to look for in a production company click here to see what 5 things you should consider while on the hunt!