strategy

Video marketing is a crucial tool to building your business. Nowadays your audience is expecting it, studies show that 72% percent of people prefer watching a video to learn about a product or service. There are a lot of bonuses to video marketing, it can help improve your online presence, it can promote better brand awareness, it boosts engagement and builds trust.

76% of video marketers report that video helped them increase sales, and 93% of businesses report gaining a new customer as a direct result of a video posted on social media. How many times have you been scrolling on your favorite social media platform, an engaging product video catches your attention and you’re hooked – you want it, you need it! Next thing you know you’re clicking the link, adding it to the cart, and hitting check out within seconds!

Major corporations know the power of video – millions of dollars are spent every year to advertise during the Super Bowl! Now, depending on what your needs are, it can be relatively inexpensive with high returns. As a small business creating a video you can use to advertise online, on your website, social media platforms, and email marketing campaigns should be top priority to help with wherever you are in the marketing funnel.

There are many different opportunities when it comes to creating video content. You want to make sure the communication is tailored properly to where your target audience is spending their time and where their eyes are focused. Your goals, target audience, and distribution channels all have an impact on what kind of video would benefit you the most. There’s long form content such as educational videos, branded short films, story based testimonials, or company culture videos. There is shorter content such as commercials or product videos. Then there’s microcontent that works well on social media such as Instagram, Facebook, and TikTok. These are just a few types of videos that can be created.

Video marketing costs both time and money and with that there’s no doubt an expectation of results. The bottom line is you need to have a plan and strategy on how to implement your video in marketing. Will you post it to social media to only just get a bunch of views and likes? The ultimate goal is to generate leads and sales. A combination of video strategy and distribution is key to justifying spending any money on content creation.

Having a business large or small is no easy feat. Maybe you’ve invested in video which didn’t return measurable results or are just considering taking your marketing to the next level. Regardless of the route you take, make sure there is a strategy with a plan, purpose, and measurable results. We live in a day and age where consumers eat up video left and right, which undeniably can help increase sales. Find the right video marketing team that can align with your vision, will take your brand’s message and put it in front of the right audience, and get you the results and business your brand deserves. When all is said and done, the video really isn’t the product you’re purchasing, it’s the communication.

In today’s rapidly evolving digital landscape, video marketing has emerged as a paramount tool for all marketers. It offers a dynamic way to captivate audiences, deliver compelling messages, and boost brand awareness and engagement. Video marketers are continually searching for the most effective types of videos to propel their strategies forward. In this article, we will delve into five video types that prove to be indispensable for marketers, shedding light on how each type can bolster brand presence and drive impressive results.

Brand Story/About Us Videos

Every brand has a unique story to tell, and a brand story or “About Us” video is the ideal medium for sharing that narrative. These videos provide an intimate glimpse into the company’s history, values, mission, and culture. By conveying this core identity, a brand story video can form a profound connection with the audience.

Key benefits of Brand Story/About Us Videos:

Brand Identity: A compelling brand story video helps solidify a distinct identity, making your brand memorable and relatable.
Emotional Engagement: Stories have a way of resonating with emotions. A well-crafted brand story video can leave a lasting impact on your audience.
Trust Building: Sharing your journey and values demonstrates transparency and builds trust with potential customers.
Differentiation: In a crowded marketplace, your unique story can set you apart from competitors.

Brand story videos are an essential tool in your video marketing arsenal. They breathe life into your brand, engaging your audience on a deeper level.

Testimonial Videos

In the realm of marketing, the power of social proof cannot be overstated. Testimonial videos are a potent means of showcasing satisfied customers and the success stories associated with your brand, product, or service. These videos feature real individuals sharing their authentic experiences, thereby building trust and credibility.

Why testimonial videos are invaluable for marketers:

Trust Building: When potential customers witness real people endorsing your product or service, they are more likely to trust your brand and make a purchase.
Problem-Solution Demonstration: Testimonial videos can illustrate how your offering resolved a specific issue for a customer, making them relatable to prospects facing similar challenges.
Educational Content: Testimonial videos serve as both promotional and educational content, offering valuable insights for potential buyers.
Conversion Catalyst: These videos can overcome objections and guide potential customers further down the sales funnel.

Harness the persuasive force of satisfied customers to enhance brand credibility and sway purchasing decisions with well-crafted testimonial videos.

Explainer Videos

Explainer videos are the Swiss Army knives of video marketing. They are designed to distill intricate ideas, products, or services into a simple, visually engaging format that anyone can comprehend. These concise and compelling videos are highly effective for introducing your brand, conveying your value proposition, and helping customers understand what you have to offer.

The key advantages of explainer videos:

Clarity and Conciseness: Explainer videos cut through complexity, making it easy for your audience to grasp your message quickly.
Increased Conversion Rates: Incorporating an explainer video on your website’s landing page can significantly boost conversion rates, as it quickly informs visitors about your offerings.
Enhanced SEO: Search engines favor video content, so using explainer videos on your website can improve your search engine rankings and visibility.
Brand Consistency: Explainer videos offer a chance to convey your brand’s voice, style, and values consistently across various platforms.

No matter if you are a B2B or B2C marketer, explainer videos can help you simplify complex concepts and connect with your audience more effectively.

Employee Profile Videos

Behind every successful brand, there’s a team of dedicated individuals. Employee profile videos shine a spotlight on the people who drive your company’s success. These videos provide a personal touch by introducing your audience to the faces and voices behind your brand, fostering a deeper connection.

Benefits of Employee Profile Videos:

Humanizing the Brand: Employee profile videos humanize your brand, showing the people who work tirelessly to bring your products or services to life.
Trust and Credibility: By showcasing the expertise and dedication of your team, you build trust and credibility with your audience.
Recruitment Tool: Employee profile videos can also serve as recruitment tools, attracting top talent to your organization.
Foster Team Morale: These videos can boost employee morale and engagement by giving them a sense of pride in their work and the company.

Including employee profile videos in your video marketing strategy can create a more personal connection with your audience and highlight your team’s expertise.

Commercial Videos

While the term “commercial” might evoke traditional television advertisements, modern commercial videos extend to a broad spectrum of digital marketing formats. These videos are typically short, snappy, and designed to grab the viewer’s attention in a brief span. Commercial videos can promote specific products, services, events, or offers and are an excellent tool for driving conversions.

Why marketers should embrace commercial videos:

High Engagement: Their concise format makes commercial videos highly engaging and suitable for social media and online ad platforms.
Call to Action (CTA): These videos can directly prompt viewers to take action, such as making a purchase, signing up for a newsletter, or attending an event.
Brand Awareness: Quick and impactful commercial videos can help raise brand awareness and introduce your products to a wider audience.
Diverse Formats: Commercial videos can take various forms, from animated ads to live-action shots, allowing for creativity and experimentation.

Conclusion

For video marketers, selecting the right video types is crucial for achieving their marketing objectives. Each of the five video types discussed in this article serves a unique purpose, catering to different aspects of a comprehensive marketing strategy. Whether you are seeking to convey your brand’s story, build trust through testimonials, clarify your offerings with explainer videos, establish personal connections with employee profiles, or drive direct conversions with commercial videos, the right video can make all the difference.

By integrating these video types into your marketing strategy, marketers can create a more engaging and impactful brand presence. The most effective video marketing strategies often incorporate a blend of these video types, tailored to specific goals and target audiences. As you embark on your video marketing journey, remember that the right video, at the right time, can take your marketing efforts to the next level.

How Video Marketing Helps Small Business