Video marketing is a crucial tool to building your business. Nowadays your audience is expecting it, studies show that 72% percent of people prefer watching a video to learn about a product or service. There are a lot of bonuses to video marketing, it can help improve your online presence, it can promote better brand awareness, it boosts engagement and builds trust.
76% of video marketers report that video helped them increase sales, and 93% of businesses report gaining a new customer as a direct result of a video posted on social media. How many times have you been scrolling on your favorite social media platform, an engaging product video catches your attention and you’re hooked – you want it, you need it! Next thing you know you’re clicking the link, adding it to the cart, and hitting check out within seconds!
Major corporations know the power of video – millions of dollars are spent every year to advertise during the Super Bowl! Now, depending on what your needs are, it can be relatively inexpensive with high returns. As a small business creating a video you can use to advertise online, on your website, social media platforms, and email marketing campaigns should be top priority to help with wherever you are in the marketing funnel.
There are many different opportunities when it comes to creating video content. You want to make sure the communication is tailored properly to where your target audience is spending their time and where their eyes are focused. Your goals, target audience, and distribution channels all have an impact on what kind of video would benefit you the most. There’s long form content such as educational videos, branded short films, story based testimonials, or company culture videos. There is shorter content such as commercials or product videos. Then there’s microcontent that works well on social media such as Instagram, Facebook, and TikTok. These are just a few types of videos that can be created.
Video marketing costs both time and money and with that there’s no doubt an expectation of results. The bottom line is you need to have a plan and strategy on how to implement your video in marketing. Will you post it to social media to only just get a bunch of views and likes? The ultimate goal is to generate leads and sales. A combination of video strategy and distribution is key to justifying spending any money on content creation.
Having a business large or small is no easy feat. Maybe you’ve invested in video which didn’t return measurable results or are just considering taking your marketing to the next level. Regardless of the route you take, make sure there is a strategy with a plan, purpose, and measurable results. We live in a day and age where consumers eat up video left and right, which undeniably can help increase sales. Find the right video marketing team that can align with your vision, will take your brand’s message and put it in front of the right audience, and get you the results and business your brand deserves. When all is said and done, the video really isn’t the product you’re purchasing, it’s the communication.